Generate brand awareness with a specific audience

Tutela is a leading telecom data analytics company with a global panel of over 300 million smartphone users. The company gathers data on mobile infrastructure and uses it to help mobile enterprises understand and improve their networks. While Tutela already had an impressive list of clients on their resume, the company was looking to expand into the Nordics, and engaged digitalPR to generate awareness of their business in the key media and verticals.


Generate awareness and demand

Tutela’s data and tools allow network companies to optimize their business and services, helping them to deliver a higher-quality experience to their consumers. As such, Tutela’s target market is very specific; primarily national telecommunications providers.

The goal was to develop a strategy to build and target this audience via the relevant verticals and business/finance media in the Nordic countries, in order to generate awareness and demand for Tutela’s services.


Utilize strong data to create great stories

Tutela analyzes data from 300 million smartphone users and 3000 consumer applications in order to gain a real-world understanding of the quality of service that mobile users experience. While this data is a goldmine for network operators and mobile enterprises, it’s also an invaluable resource for crafting newsworthy narratives.

Using digitalPR’s journalistic knowledge and experience, we used the data from Tutela’s yearly network reports to create newsworthy stories about the best – and worst – mobile coverage in each Nordic country. This unique content focused on key pain points for the telecoms industry, and were structured to appeal directly to the specific business and finance publications that Tutela needed to reach.

We also developed stories specific to each Nordic country, to ensure the highest possible relevance to the local markets. All the articles were crafted in a way that ensured Tutela were presented as leading experts in the field of mobile data analytics.

Throughout 2020, 2021 and early 2022, digitalPR conducted five separate PR campaigns, including covering their yearly network report and ghost-writing thought-leadership pieces on behalf of Tutela executives.


From being unknown to being quoted

Across the five campaigns, digital PR generated more than fifty quality mentions in key Nordic media. This included important publications such as Computerworld Denmark, Danish Finans, Norwegian, NRK, and Telecomrevy, Swedish Dagens Infrastruktur and Telekom i dag, and Finnish Tekniikan Maailma.

In addition, our ghost-written thought-leadership articles were covered in strategically important media such as Finans in Denmark and Computerworld Norway. This was despite the fact that the spokesperson from Tutela is not from the Nordic region – an achievement that is almost unheard of in Nordic PR circles!

Overall, digitalPR succeeded in its goal of propelling Tutela into the spotlight in the Nordic countries, and our work has had a lasting impact. For example, key media still quote Tutela reports, even when they are not released in the Nordic region – something that would not have been possible prior to digitalPR’s involvement.

How our services work

  • Nordic PR
  • Thought Leadership
  • Digital Marketing
  • Content Marketing
  • Influencer Marketing
  • Localization and Translation

Nordic PR

digitalPR is your brand’s gateway to the entire Nordic region. Through the execution of compelling and newsworthy PR and communications campaigns, we have proven success in propelling brands to the top of the news agenda. Our expert team of former, high-profile technology journalists have strong relationships with all the key B2B and consumer media, and specialize in crafting campaigns and thought-leadership stories that will grow your business.

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Thought Leadership

Within every organization there are star people, whose knowledge and expertise are a cornerstone of your business success. With the right driving force, these people can become powerful advocates for your brand.And in the digital age, expertise and authenticity are major selling points that can drive sales just as much as advertising or other promotional campaigns, but only if done correctly.

Our job at digitalPR is to ensure that your star people are heard in the right media at the right time, and in the right context, so that they can shine a light on your business and its USPs.

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Digital Marketing

We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.

Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.

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Content Marketing

An effective content marketing strategy must be at the heart of any digital marketing initiative. However, in order to generate high-quality traffic and leads, your brand must produce compelling, insightful content that resonates with your target audience. digitalPR is uniquely placed to supply content campaigns that convert, thanks to our expert team of former technology journalists. We will write content that demands to be read, and drive inbound traffic and leads through effective use of lead-nurturing strategies.

Cases with this service Philips Dictation QNAP Systems Acer

Influencer Marketing

In a recent survey of 4000 marketing agencies, brands, and other industry professionals, 91% of respondents believed influencer marketing to be an effective form of marketing. Whether you need a one-off influencer activation or long-term partnerships with relevant, high-profile influencers in your business sector, digitalPR can ensure your brand is promoted by the right influencers, in the right way, and with measurable results.

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Localization and Translation

As self-confessed language nerds, we are writers, editors and expert translators at heart. We can localize even the most complicated product content, while maintaining technical accuracy and your brand’s unique tone of voice. This ensures that your key communications material can be enjoyed in all the Nordic languages.

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We know that telling a great story about your brand or product is the gateway to business success. And who better to create these stories than journalists themselves?