Our campaigns generated thousands of clicks and a high volume of quality leads. In particular, our dynamic video ad content generated excellent results, in addition to generating a core remarking audience based on video view-thru.
Philips Dictation is a leading voice technology brand which tasked digitalPR to develop a demand-generation strategy to drive relevant conversations and acquire qualified leads in the Nordics, with a focus on the legal and healthcare sectors.
Philips Dictation had seen success with PPC demand generation and content marketing activities in Austria, and enlisted digitalPR to expand their reach to the Nordic countries.
The overall goal was to communicate with relevant, targeted audiences within Philips Dictation’s key verticals and generate quality leads for Philips Dictation to nurture within their existing CRM system.
Our aim was to deliver this goal at the lowest possible cost, driving a high ROI for the client.
We wrote original content and localized existing material to cater to professionals in the legal and healthcare sector. Uniquely, our team of expert B2B journalists was able to structure this content in a way that demonstrated a deep understanding of the client’s brand values and technical expertise.
We then applied a carefully-crafted, data-driven strategy to reach high-intent audiences through Facebook, Instagram and LinkedIn. We researched and developed several target
audience sectors in order to reach the most relevant users, and employed remarketing strategies to increase conversions.
Finally, we strategically promoted the content using clear call-to-actions, customized formats and budget-friendly bid strategies to ensure the maximum ROI.
Our campaigns generated thousands of clicks and a high volume of quality leads. In particular, our dynamic video ad content generated excellent results, in addition to generating a core remarking audience based on video view-thru.
“As a global voice technology company , we wanted to strengthen our presence in the Nordic market. digitalPR demonstrated their technical knowhow and understanding of our market and target audiences from the very first meeting. They provided everything we were looking for in terms of demand generation, and their flexible approach helps us to focus on tailored activities.”
Digital and Social Media Marketing
Social media remains one of the most important channels for communicating your brand’s message and engaging with customers and fans. With proven success in organic and paid digital campaigns across everything from Facebook to LinkedIn, our marketing team can help your business grow and reach new audiences. With data-driven strategies, developed through years of experience, plus an intricate understanding of the nuances and best-practices for each social platform, we leave nothing to chance, so that you receive a measurable and impactful ROI.
Cases with this service Philips Dictation QNAP Systems NETGEAR Social Trust International