Through a combination of expert content creation, targetted media outreach and effective media training, digitalPR secured positive coverage for Danish cloud backup and security company, Keepit. We also positioned Keepit’s CEO and co-founder as a thought leader within the IT security sector, ensuring that C-level executives understood the value of cloud backup to their organizations.
To highlight the importance and value of Keepit’s cloud-to-cloud backup services, digitalPR first had to explain the problem, before presenting the solutions.
This involved developing the key messages and talking points and producing news and feature content that highlighted Keepit’s expert understanding of the issue, and how its solution solved the problem.
Another key goal was to position Keepit as a thought leader in the industry. To this end, we conducted media training with Keepit’s CEO, Frederik Schouboe, to ensure he was fully prepared for interviews and able to convey the key talking points in line with the narrative we developed.
Many organizaitions have already transitioned to cloud-based software solutions, however there is an assumption that cloud platforms are automatically backed up. This is not the case. While major cloud solution providers such as Microsoft, Google and Amazon promise protection against attacks, they do not guarantee the safety of business data.
The lack of awareness about cloud-to-cloud backup presents an enormous security risk for organizations, who are entrusting ever-larger portions of their data to the cloud. In fact, the lack of awareness about the need for cloud-to-cloud backup could be
considered the greatest security risk to businesses in the new cloud era.
digitalPR’s goal was to highlight this issue and position Keepit A/S as the most innovative and advanced cloud-to-cloud security company in the Nordic region.
This is a complicated topic, which required a PR agency with an expert understanding of the challenges and a close relationship with key B2B media, in order to effectively convey the story to C-level executives, both locally in the Nordic region and internationally.
Using this approach, we crafted a compelling narrative focused around how the cloud is a massive growth accelerator, but only if also accompanied by a strong focus on security and backup. As an agency that specializes in B2B communication within the tech industry, digitalPR created expert opinion pieces for the largest Danish dailies and channel publications and secured Keepit’s CEO for interviews and comment for relevant, developing news stories. This ensured Keepit’s message was always front-of-mind.
digitalPR is your brand’s gateway to the entire Nordic region. Through the execution of compelling and newsworthy PR and communications campaigns, we have proven success in propelling brands to the top of the news agenda. Our expert team of former, high-profile technology journalists have strong relationships with all the key B2B and consumer media, and specialize in crafting campaigns and thought-leadership stories that will grow your business.HMD Global Keepit BenQ Acer Denon Bowers & Wilkins NETGEAR PR Palo Alto Networks Tutela Technologies LIFX
Within every organization there are star people, whose knowledge and expertise are a cornerstone of your business success. With the right driving force, these people can become powerful advocates for your brand.And in the digital age, expertise and authenticity are major selling points that can drive sales just as much as advertising or other promotional campaigns, but only if done correctly.
Our job at digitalPR is to ensure that your star people are heard in the right media at the right time, and in the right context, so that they can shine a light on your business and its USPs.Keepit Palo Alto Networks Tutela Technologies NETGEAR PR
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As self-confessed language nerds, we are writers, editors and expert translators at heart. We can localize even the most complicated product content, while maintaining technical accuracy and your brand’s unique tone of voice. This ensures that your key communications material can be enjoyed in all the Nordic languages.BenQ NETGEAR PR HMD Global Acer