Goal-driven PR strategies and campaigns, crafted by journalists for maximum media impact.
We are an integrated, full-service PR and marketing agency in the Nordics, founded on the principles of authority and integrity. Unlike other agencies, our team includes PR and marketing experts and former technology journalists, giving us a unique blend of skills that elevate our campaigns above expectations. We are committed to using our expertise to drive your success.
With our head office in Denmark, and local consultants on the ground in all four Nordic countries, we designed digitalPR from the ground up to be a truly pan-Nordic agency.
This allows our clients to avoid the steep cost of hiring individual agencies in each locality, while still benefiting from professional, in-region knowledge and expertise. It’s a win-win!
We work in synergy with our clients to carefully align with each brand’s marketing and business strategy. Armed with this knowledge, we apply our expertise to create and adapt PR strategies so that they ally with the media landscape in each country, while still providing a unified message.
We’re so good at this that many of our clients consider us to be an extension of their in-house PR team.
We develop and execute bespoke PR campaigns, designed to drive awareness and deliver sales. This includes localized press releases, direct pitching, interview coordination, media management and more.
We know how to communicate the right message to the right media at the right time, and we know how to navigate each of the four unique media landscapes, so you don’t have to worry about it.
Reviews remain one of the most cost-effective and impactful methods of building awareness and trust of your product. Positive reviews from the best and most authoritative media outlets create the unbiased purchase recommendations that drives sales.
As our team includes former tech reviewers, there is simply no-one better equipped to manage your review program than digitalPR. From delivering samples to supporting reviewers throughout the process to ensure the key features and benefits of the products are clearly understood, we go the extra mile.
The result is positive coverage and awards from trusted media that drive immediate sales, and the long-term benefit of increased visibility by propelling your brand and products to the top of search results.
Our approach allows our clients to avoid the steep cost of hiring individual agencies in each locality, while still benefiting from professional, in-region knowledge and expertise.
We work in synergy with our clients to carefully align with each brand’s marketing and business strategy.
We develop and execute bespoke PR campaigns, designed to drive awareness and deliver sales.
We garner positive reviews from the best and most authoritative media outlets create the unbiased purchase recommendations that drives sales.
We link PR and media training together to maximize output from all future media sessions.
Because of our unique expertise and knowledge of the Nordic media landscape, we can agree realistic, yet still ambitious KPIs with our clients. Then regular monitoring and campaign fine-tuning ensures we hit them.
We can localize PR materials in all four Nordic languages, not just in terms of language-accuracy, but market accuracy too.
Whether physical or virtual, we execute newsworthy press events and secure attendance and coverage from key media in all Nordic countries.
Social listening and media monitoring with a strategic, insight-led response.
Marketing and PR services with a unique journalistic-edge that delivers proven business success
Our blended team of experienced marketing and PR professionals, and former top-tier journalists, know what makes a great story. And we know how to use that story as a springboard to grow your sales and help your businesses thrive and become famous.
As an integrated, full-service marketing and PR agency, this unique mix of skills and expertise gives us the tools and levers needed to elevate your brand to the next level in the Nordics.
Subject matter experts
Newsjacking
Bylined articles and pitching
Tracking industry trends
Media training
Pan-Nordic approach
Strategy and messaging
PR campaigns
Product and promo reviews
Media training
Campaign measurement
Localization
Event management
Crisis communications
Unique expertise
Adapting tone for the Nordic market
Brand voice and localized tone of voice
Influencer marketing
Walk the talk
ROI
Strategy and messaging
Digital strategy – connecting the dots
SEO
Google Ads and Search Engine Marketing (SEM)
Automation
Brand activation
Paid media
Paid social
Organic social
Community management
Pan-Nordic activities
Content marketing funnel
Audience-targeted content
Lead generation campaigns
Organic and paid distribution
