LIFX is an innovative smart lighting brand that has a unique take on the lighting market. With employees spread across the world, the goal of LIFX is to take a basic need (light) and make it life-changing. LIFX products include devices that improve your health, and help you work, play and rest.
Grow the LIFX brand awareness and show the diverse application of smart lighting in all its colors
LIFX has successfully earned a reputation as one of the top smart lighting producers in the USA, and digitalPR’s goal was to achieve the same results in the Nordics. This task required promoting the entire LIFX portfolio and ensuring that consumers understood its unique position in the smart lighting landscape. This was a substantial challenge, considering that incumbent lighting brands have continued to dominate the Nordic market for many years.
Strategy
Leverage USPs to highlight how smart lighting can improve your life
Most smart lighting brands focus on features and are seen as ‘gadgets’, but the goal of LIFX is to take light and make it life-changing. As such, digitalPR formed a strategy that was symbiotic with LIFX’s brand values, and that focused on the unique selling points of the products and how they help consumers to personalize their spaces at the touch of a button.
With no new product launches to catapult the PR effort, our strategy focused on creative methods of gaining media and consumer awareness.
This includes engaging key influencers and using seasonal events as a springboard to achieve coverage in the all-important lifestyle and news media publications.
Thanks to our in-house technology expertise and other high-tech clients, we were also able to piggy-back on reviews and stories for other clients in the IOT space, including NETGEAR, Bowers and Wilkins and BenQ. This provided many more opportunities for coverage than would otherwise have been possible.
Outcome
Maximized media pickup
The results included coverage in lifestyle magazines and national news outlets, and we leveraged our relationships with key influencers in the Nordics to secure coverage on YouTube too. October ‘21 – January ‘22 PR performance numbers
55
influencer and press clippings
28
reviews
10
media awards
Outcome
Broad awareness across multiple media and influencer landscapes
From a standing start, the initial campaign achieved fifty-five influencer and press clippings, including twenty-eight reviews and ten leading awards. This vastly exceeded the KPIs set by the client.
The results included coverage in lifestyle magazines and national news outlets, and we leveraged our relationships with key influencers in the Nordics to secure coverage on YouTube too.
How our services work
Nordic PR
Thought Leadership
Digital Marketing
Content Marketing
Influencer Marketing
Localization and Translation
Nordic PR
digitalPR is your brand’s gateway to the entire Nordic region. Through the execution of compelling and newsworthy PR and communications campaigns, we have proven success in propelling brands to the top of the news agenda. Our expert team of former, high-profile technology journalists have strong relationships with all the key B2B and consumer media, and specialize in crafting campaigns and thought-leadership stories that will grow your business.
Within every organization there are star people, whose knowledge and expertise are a cornerstone of your business success. With the right driving force, these people can become powerful advocates for your brand.And in the digital age, expertise and authenticity are major selling points that can drive sales just as much as advertising or other promotional campaigns, but only if done correctly.
Our job at digitalPR is to ensure that your star people are heard in the right media at the right time, and in the right context, so that they can shine a light on your business and its USPs.
We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.
Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.
An effective content marketing strategy must be at the heart of any digital marketing initiative. However, in order to generate high-quality traffic and leads, your brand must produce compelling, insightful content that resonates with your target audience. digitalPR is uniquely placed to supply content campaigns that convert, thanks to our expert team of former technology journalists. We will write content that demands to be read, and drive inbound traffic and leads through effective use of lead-nurturing strategies.
In a recent survey of 4000 marketing agencies, brands, and other industry professionals, 91% of respondents believed influencer marketing to be an effective form of marketing. Whether you need a one-off influencer activation or long-term partnerships with relevant, high-profile influencers in your business sector, digitalPR can ensure your brand is promoted by the right influencers, in the right way, and with measurable results.
As self-confessed language nerds, we are writers, editors and expert translators at heart. We can localize even the most complicated product content, while maintaining technical accuracy and your brand’s unique tone of voice. This ensures that your key communications material can be enjoyed in all the Nordic languages.
We know that telling a great story about your brand or product is the gateway to business success. And who better to create these stories than journalists themselves?
Digital Marketing
We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.
Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.
Cases with this service Philips Dictation QNAP Systems NETGEAR Social Trust International