Thought leadership within the EdTech sector

Acer is one of the largest and most highly respected manufacturers of consumer electronics products. This includes desktop and laptop computers, tablets, storage, virtual reality, smartphones, and monitors. As a brand, Acer is closely associated with providing both quality and affordability.


Position Acer as a thought leader within EdTech

Education technology is a rapidly evolving and growing sector, with a diverse array of companies looking to develop technology that aids both learning and teaching. To stand out in such as noisy marketplace, Acer needed a strong voice that demonstrated it was a leading innovator in the sector.

The goal was to position Acer as a thought leader, not only in the eyes of their business partners and distributors, but most importantly in the eyes of teachers and school IT departments. The campaign was specifically targeted at the schools and school districts within all four Nordic countries (Denmark, Norway, Sweden, and Finland).


Data-driven content marketing expertise

Thanks to digitalPR’s deep understanding of technology and the EdTech space, we were able to research and write topical and thought-provoking content designed to inspire education leaders. Acer products and strategies were included throughout the content in a natural way, so as not to appear overly promotional.

With our Pan-Nordic approach, we then localized the text into all four languages and

made sure that the content was tailored to the specific education market in each country. The various articles included an opinion piece about eSports in Schools, and tips and tricks to spice up remote learning in the wake of the COVID-19 pandemic.

Finally, using our relationships with top media in the Nordics, we were able to place blogs and opinion pieces in key education-specific outlets, ensuring that the target audience was 100% focused and relevant.


Top coverage in key market publications

DigitalPR secured coverage in some of the most prominent media within the education sector, including Politiken Skoleliv in Denmark and Skolemagasinet in Norway.

As a measure of the success of the content and campaign, most pieces were published by the magazines and websites with little to no editing. This highlights the importance of our journalistic expertise; a USP of digitalPR compared to other agencies in the region.

Examples of outcomes (2020):

• Chronicle in Politiken Skoleliv (Denmark): “Let’s shoot down the biggest myths about gaming in education”
• Chronicle in IT-pedagogen (Sweden): “One and a half month after COVID-19: Here are three tips for better remote education”

“Since we’ve kickstarted our cooperation with digitalPR, Acer has gained a reasonable share of voice within EdTech in the relevant Nordic media. digitalPR delivers highly professional work and the articles and stories are spot on in terms of what’s relevant, is trending or is interesting for the media. The consultants’ journalistic background is definitely a plus when the stories need a right angle to be pitched to the media.”
Ekaterina Bakhbava
Nordic PR Manager

How our services work

  • Nordic PR
  • Thought Leadership
  • Digital Marketing
  • Content Marketing
  • Influencer Marketing
  • Localization and Translation

Nordic PR

digitalPR is your brand’s gateway to the entire Nordic region. Through the execution of compelling and newsworthy PR and communications campaigns, we have proven success in propelling brands to the top of the news agenda. Our expert team of former, high-profile technology journalists have strong relationships with all the key B2B and consumer media, and specialize in crafting campaigns and thought-leadership stories that will grow your business.

Cases with this service HMD Global Keepit BenQ Acer Denon Bowers & Wilkins NETGEAR PR Palo Alto Networks Tutela Technologies LIFX

Thought Leadership

Within every organization there are star people, whose knowledge and expertise are a cornerstone of your business success. With the right driving force, these people can become powerful advocates for your brand.And in the digital age, expertise and authenticity are major selling points that can drive sales just as much as advertising or other promotional campaigns, but only if done correctly.

Our job at digitalPR is to ensure that your star people are heard in the right media at the right time, and in the right context, so that they can shine a light on your business and its USPs.

Cases with this service Keepit Palo Alto Networks Tutela Technologies NETGEAR PR

Digital Marketing

We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.

Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.

Cases with this service Philips Dictation QNAP Systems NETGEAR Social Trust International

Content Marketing

An effective content marketing strategy must be at the heart of any digital marketing initiative. However, in order to generate high-quality traffic and leads, your brand must produce compelling, insightful content that resonates with your target audience. digitalPR is uniquely placed to supply content campaigns that convert, thanks to our expert team of former technology journalists. We will write content that demands to be read, and drive inbound traffic and leads through effective use of lead-nurturing strategies.

Cases with this service Philips Dictation QNAP Systems Acer

Influencer Marketing

In a recent survey of 4000 marketing agencies, brands, and other industry professionals, 91% of respondents believed influencer marketing to be an effective form of marketing. Whether you need a one-off influencer activation or long-term partnerships with relevant, high-profile influencers in your business sector, digitalPR can ensure your brand is promoted by the right influencers, in the right way, and with measurable results.

Cases with this service BenQ EPOS Bowers & Wilkins Denon HMD Global NETGEAR PR

Localization and Translation

As self-confessed language nerds, we are writers, editors and expert translators at heart. We can localize even the most complicated product content, while maintaining technical accuracy and your brand’s unique tone of voice. This ensures that your key communications material can be enjoyed in all the Nordic languages.

Cases with this service BenQ NETGEAR PR HMD Global Acer

We know that telling a great story about your brand or product is the gateway to business success. And who better to create these stories than journalists themselves?