MOVA is a sub-brand of the smart-home appliance leader Dreame Technology, focused on robot vacuum cleaners and mops. It entered the Nordic market in 2025, facing a sector that was already saturated with established players.
The challenge was to create a record-breaking brand launch that would immediately catapult MOVA ahead of the curve, and make them a serious contender in the Nordic smart home market.
Introduce MOVA as an innovative and affordable home tech brand in the Nordics
To rise above the noise, MOVA needed a significant volume of high-quality coverage, tailored to each local market in the Nordics. The goal was to establish the brand as an innovative and affordable home tech leader that is here to stay.
MOVA enlisted digitalPR to execute a comprehensive launch strategy that would secure massive earned media coverage and build credibility for their smart cleaning solutions. The campaign needed to balance depth, through technically-rigorous reviews in Tier 1 tech and lifestyle media, with reach via mainstream and regional media outlets.
Strategy
High-speed seeding and localized PR power for maximum impact.
We executed a strategy combining rapid-fire review sample seeding, pan-Nordic press outreach, and targeted influencer collaborations. This was all carefully coordinated to peak during and after MOVA’s target launch date of April 9 2025.
Key elements of the campaign included shipping 75 review samples to top-tier media across the Nordics. We built credibility from the outset by using our specialized, regional teams that provided country-specific messaging with local insights.
We also engaged key influencers in Denmark and Sweden, led by creator Ekstra_DK, who has over 30,000 followers on TikTok.
Breadth of coverage was achieved through JF Media’s vast network of Danish regional outlets, which provided the strategic amplification we needed to reach a sizable audience.
Outcome
Massive Reach. Proven Impact.
MOVA launched with wide media coverage and strong brand recognition. digitalPR positioned it as a leading name in smart cleaning across the Nordics.
50000000
Media impressions
300
Media clippings
400000
EUR value earned
Outcome
Record-setting exposure and brand traction
MOVA’s launch exceeded all expectations, with an estimated 50M+ media impressions across all regional campaigns. We delivered over 300 clippings in tech, lifestyle, influencer, and mainstream media, and secured more than 400,000 EUR in earned media value (EMV)
This coverage included 207 published reviews with an average rating of 87%, and dozens of “Best Buy” and “Editor’s Choice” awards. We didn’t just succeed in achieving top ratings and awards - we cleaned up!
The campaign was particularly successful in Denmark, where local media syndication drove massive reach.
Overall, digitalPR succeeded in establishing MOVA as a leading brand in the smart cleaning marketing across the Nordics. We achieved massive scale and huge ROI, without sacrificing the detailed, nuanced coverage that can only be achieved through local, one-to-one engagement with key media.
“We started working with DigitalPR in March 2025, and they have provided highly effective support for MOVA’s PR efforts in the Nordic market. The DigitalPR team demonstrated strong professionalism and execution in content planning and media reviews, especially in earned media. Their deep understanding of the Nordic media landscape helped us clearly communicate our product’s unique advantages and build strong credibility and reputation through high-quality media coverage.”
Bragi Xiaonan Zang
Nordic Marketing Manager
How our services work
Nordic PR
Thought Leadership
Digital Marketing
Content Marketing
Influencer Marketing
Localization and Translation
Nordic PR
digitalPR is your brand’s gateway to the entire Nordic region. Through the execution of compelling and newsworthy PR and communications campaigns, we have proven success in propelling brands to the top of the news agenda. Our expert team of former, high-profile technology journalists have strong relationships with all the key B2B and consumer media, and specialize in crafting campaigns and thought-leadership stories that will grow your business.
Within every organization there are star people, whose knowledge and expertise are a cornerstone of your business success. With the right driving force, these people can become powerful advocates for your brand.And in the digital age, expertise and authenticity are major selling points that can drive sales just as much as advertising or other promotional campaigns, but only if done correctly.
Our job at digitalPR is to ensure that your star people are heard in the right media at the right time, and in the right context, so that they can shine a light on your business and its USPs.
We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.
Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.
An effective content marketing strategy must be at the heart of any digital marketing initiative. However, in order to generate high-quality traffic and leads, your brand must produce compelling, insightful content that resonates with your target audience. digitalPR is uniquely placed to supply content campaigns that convert, thanks to our expert team of former technology journalists. We will write content that demands to be read, and drive inbound traffic and leads through effective use of lead-nurturing strategies.
In a recent survey of 4000 marketing agencies, brands, and other industry professionals, 91% of respondents believed influencer marketing to be an effective form of marketing. Whether you need a one-off influencer activation or long-term partnerships with relevant, high-profile influencers in your business sector, digitalPR can ensure your brand is promoted by the right influencers, in the right way, and with measurable results.
As self-confessed language nerds, we are writers, editors and expert translators at heart. We can localize even the most complicated product content, while maintaining technical accuracy and your brand’s unique tone of voice. This ensures that your key communications material can be enjoyed in all the Nordic languages.
We know that telling a great story about your brand or product is the gateway to business success. And who better to create these stories than journalists themselves?
Digital Marketing
We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.
Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.
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