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Amplifying cybersecurity expertise in the Nordics

KnowBe4 is a global leader in security awareness training and simulated phishing, helping nearly 70,000 organizations worldwide fortify their human firewall against cyber threats. As KnowBe4’s trusted PR agency, we craft compelling, newsworthy content that showcases the expertise of their spokespeople, driving increased visibility and strengthening their credibility in the market as a voice in the Nordic region.

Goal

Position KnowBe4 as an industry thought leader

Building and sustaining a strong media presence in the Nordics requires deep knowledge and a nuanced understanding of the region’s media landscape. Our mission is to position KnowBe4 as a trusted thought leader in cybersecurity, enhancing visibility and strengthening its reputation among key audiences.

KnowBe4 helps organizations transform their workforce into a robust human firewall. To amplify this message and support their mission, we developed a targeted PR strategy that combined impactful thought leadership content, localized press releases, and strategic media outreach. This approach effectively elevated KnowBe4’s profile and solidified its voice in the Nordic cybersecurity arena.

Strategy

Show the human side of cybersecurity training

In a crowded cybersecurity niche, it is necessary to cut through the clutter and deliver your message in a trustworthy and credible manner. Since KnowBe4 is known and praised for focusing on the human side of cybersecurity and awareness training it is the obvious approach to underline this in the messaging. Where many companies focus on the loss of data, threats and risks, KnowBe4 recognizes that informed and vigilant employees are the first line of defense against cyber threats.

digitalPR’s team of PR professionals, including former tech journalists, brings an extensive network of media contacts across the Nordic media landscape. Leveraging this expertise, we collaborate with KnowBe4’s regional spokespeople to showcase their knowledge and insights through thought-provoking columns and impactful thought leadership articles, effectively highlighting their experience and expertise.

Outcome

More than 100 pieces of coverage across a diverse range of publications

The result of our collaboration speaks for itself. We've maintained a strong share of voice, consistently above 60% and sometimes exceeding 80% on a monthly basis. We have secured over 100 pieces of coverage across a diverse range of publications, including top-tier IT, security, and business, as well as major consumer and lifestyle media over the last year.

“Our experience with digitalPR has been positive since we began our partnership in February 2023. Their team has demonstrated a deep understanding of the Nordic media landscape, providing us with strategic insights and guidance that have remarkably enhanced our PR efforts in the region. Through their extensive media network and talent for creating relevant, newsworthy content, they have consistently highlighted the expertise of our spokespeople, effectively increasing our brand's visibility and credibility in the market. The digitalPR team's dedication and expertise have made them a valuable partner in our ongoing PR efforts. We look forward to continuing our successful collaboration and achieving even greater milestones in the future.”
Anne Dolinschek
Senior Manager, Public Relations (EMEA) at KnowBe4

How our services work

  • Nordic PR
  • Thought Leadership
  • Digital Marketing
  • Content Marketing
  • Influencer Marketing
  • Localization and Translation

Nordic PR

digitalPR is your brand’s gateway to the entire Nordic region. Through the execution of compelling and newsworthy PR and communications campaigns, we have proven success in propelling brands to the top of the news agenda. Our expert team of former, high-profile technology journalists have strong relationships with all the key B2B and consumer media, and specialize in crafting campaigns and thought-leadership stories that will grow your business.

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Thought Leadership

Within every organization there are star people, whose knowledge and expertise are a cornerstone of your business success. With the right driving force, these people can become powerful advocates for your brand.And in the digital age, expertise and authenticity are major selling points that can drive sales just as much as advertising or other promotional campaigns, but only if done correctly.

Our job at digitalPR is to ensure that your star people are heard in the right media at the right time, and in the right context, so that they can shine a light on your business and its USPs.

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Digital Marketing

We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.

Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.

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Content Marketing

An effective content marketing strategy must be at the heart of any digital marketing initiative. However, in order to generate high-quality traffic and leads, your brand must produce compelling, insightful content that resonates with your target audience. digitalPR is uniquely placed to supply content campaigns that convert, thanks to our expert team of former technology journalists. We will write content that demands to be read, and drive inbound traffic and leads through effective use of lead-nurturing strategies.

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Influencer Marketing

In a recent survey of 4000 marketing agencies, brands, and other industry professionals, 91% of respondents believed influencer marketing to be an effective form of marketing. Whether you need a one-off influencer activation or long-term partnerships with relevant, high-profile influencers in your business sector, digitalPR can ensure your brand is promoted by the right influencers, in the right way, and with measurable results.

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Localization and Translation

As self-confessed language nerds, we are writers, editors and expert translators at heart. We can localize even the most complicated product content, while maintaining technical accuracy and your brand’s unique tone of voice. This ensures that your key communications material can be enjoyed in all the Nordic languages.

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We know that telling a great story about your brand or product is the gateway to business success. And who better to create these stories than journalists themselves?