Driving awareness for a key game launch

Daedalic Entertainment is a renowned video game developer and publisher, with a diverse catalog of popular and high-quality games. Their portfolio spans classic adventures, RPGs, strategy and multiplayer games, across consoles, PC and mobile platforms. Games under Daedalic’s umbrella include Deponia, Barotrauma, Iron Danger, Edna & Harvey, Shadow, Ken Follett's The Pillars of the Earth, as well as the upcoming, next-gen AAA title The Lord of the Rings™ – Gollum™.


Highlight the game’s uniqueness and leverage key relationships

Iron Danger is a tactical combat game that features a unique time-manipulation mechanic. The title also blends the tactical depth of turn-based games with the exciting action of real-time games in a way that had never been done before.

DigitalPR spent the time to understand the game’s unique elements, so that the team was able to excite and entice journalists and influencers into generating buzz around the launch.

Through our understanding of the game’s strengths and USPs, and our relationships with key Nordic gaming media and influencers, digitalPR was able to secure premium coverage in all of the major Nordic gaming publications. In addition, we were able to secure coverage from a select group of popular Nordic Twitch streamers.


Glowing reviews and a successful launch

DigitalPR achieved close to 40 media clippings in the period up to and shortly after Iron Danger’s launch. This included a five-page print preview in the Finnish magazine, Pelaaja, which also featured an interview with the game’s development team.

Beyond earned media coverage, digitalPR also secured earned (non-paid) influencer coverage from popular Twitch streamers, including LaeppaStream and SkäggFobi.

This combination of media coverage, interviews and key influencer exposure ensured the smooth and successful launch of Iron Danger.

Summary of results:

• Almost 40 clippings published
• Unanimously positive review scores
• Covered in popular publications such as Feber, FZ, Pelaaja, Pelit and GameReactor
• Featured by well-known personalities on Twitch and YouTube, including LaeppaStream (143,000 followers) and Skäggfobi (3,200 subscribers)

How our services work

  • Nordic PR
  • Thought Leadership
  • Digital Marketing
  • Content Marketing
  • Influencer Marketing
  • Localization and Translation

Nordic PR

digitalPR is your brand’s gateway to the entire Nordic region. Through the execution of compelling and newsworthy PR and communications campaigns, we have proven success in propelling brands to the top of the news agenda. Our expert team of former, high-profile technology journalists have strong relationships with all the key B2B and consumer media, and specialize in crafting campaigns and thought-leadership stories that will grow your business.

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Thought Leadership

Within every organization there are star people, whose knowledge and expertise are a cornerstone of your business success. With the right driving force, these people can become powerful advocates for your brand.And in the digital age, expertise and authenticity are major selling points that can drive sales just as much as advertising or other promotional campaigns, but only if done correctly.

Our job at digitalPR is to ensure that your star people are heard in the right media at the right time, and in the right context, so that they can shine a light on your business and its USPs.

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Digital Marketing

We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.

Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.

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Content Marketing

An effective content marketing strategy must be at the heart of any digital marketing initiative. However, in order to generate high-quality traffic and leads, your brand must produce compelling, insightful content that resonates with your target audience. digitalPR is uniquely placed to supply content campaigns that convert, thanks to our expert team of former technology journalists. We will write content that demands to be read, and drive inbound traffic and leads through effective use of lead-nurturing strategies.

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Influencer Marketing

In a recent survey of 4000 marketing agencies, brands, and other industry professionals, 91% of respondents believed influencer marketing to be an effective form of marketing. Whether you need a one-off influencer activation or long-term partnerships with relevant, high-profile influencers in your business sector, digitalPR can ensure your brand is promoted by the right influencers, in the right way, and with measurable results.

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Localization and Translation

As self-confessed language nerds, we are writers, editors and expert translators at heart. We can localize even the most complicated product content, while maintaining technical accuracy and your brand’s unique tone of voice. This ensures that your key communications material can be enjoyed in all the Nordic languages.

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We know that telling a great story about your brand or product is the gateway to business success. And who better to create these stories than journalists themselves?