Glorious Gaming is a premium brand that designs gaming peripherals for enthusiasts, including customizable mechanical keyboards and high-performance mice. After achieving phenomenal early success due to the quality of its products, Glorious set out to increase its market presence within Europe in 2024. With strong competition from established brands in the region, an efficient and coordinated PR strategy was required to ensure gamers fully understand the benefits of Glorious’ superior products.
Build a strong brand for Glorious Gaming in the Nordic and DACH regions
The challenge was to create a unified European PR infrastructure that could deliver strong regional performance while leveraging the efficiencies of centralized coordination. Glorious Gaming enlisted digitalPR to lay the foundations for its European expansion, beginning with the Nordic and DACH (Germany, Austria, Switzerland) markets. Our goal was to leverage specialist local teams to provide regional insights and adapt the campaign to specific countries, while managing objectives and KPIs from a central hub.
Strategy
Local expertise with centralized management to maximize efficiency
To meet Glorious Gaming’s objectives, we devised a unique PR model combining specialist local teams in key markets (Norway, Sweden, Denmark, Finland & DACH) with strategic management from a unified hub. This approach allowed digitalPR to scale media and influencer outreach while taking advantage of centralized efficiency savings.
Local teams remained focused on KPIs, concentrating on one-to-one outreach and region-specific storytelling that secures top-quality coverage. This approach delivered significant cost savings compared to a fragmented, market-by-market strategy engaging different agencies in each country. Glorious Gaming benefited from this best-of-both-worlds approach, enjoying local expertise with pan-European execution.
Outcome
Exceptional regional traction
In just one year, from September 2024 to June 2025, digitalPR achieved:
511
pieces of coverage across 6 markets
33
editorial awards received
4830000
media impressions
Outcome
A solid foundation for future expansion
Key strategic wins included features in top-tier German media such as Gamestar, PCMasters, and ComputerBild. Editors praised Glorious’ innovation and customizability, highlighting its magnetic switches and high build quality. These are core pillars of Glorious’ brand identity.
Nordic victories included coverage in Connery.dk, DigiKamu, Respawn.fi, and Tweak.dk. By engaging TikTok influencers, we helped introduce a new generation of gamers to the brand’s products, building loyalty among younger consumers.
Glorious Gaming received numerous “Editor’s Choice” and “Best Buy” awards and saw significant uplift in brand recall within the custom keyboard and gaming mouse segments.
Overall, digitalPR’s strategic execution positioned the brand as a rising force in the premium peripherals market.
“When we began working with digitalPR, our PR and review presence in the Nordics and Germany was virtually non-existent. In a short timeframe, digitalPR has significantly boosted our visibility through targeted PR and strategic partnerships, without compromising on quality or budget.
Whether it’s been physical launch events, online briefings, or placements with influencers and other media outlets, the execution and commitment to finding solutions have been absolutely top-tier.
The team’s ability to deliver measurable results has significantly strengthened our brand awareness across Denmark, Sweden, Norway, Finland, and Germany, securing broad coverage of both product launches and other brand activities throughout the region”
Philip Rasmussen
Head of Global Marketing, Glorious Gaming
How our services work
Nordic PR
Thought Leadership
Digital Marketing
Content Marketing
Influencer Marketing
Localization and Translation
Nordic PR
digitalPR is your brand’s gateway to the entire Nordic region. Through the execution of compelling and newsworthy PR and communications campaigns, we have proven success in propelling brands to the top of the news agenda. Our expert team of former, high-profile technology journalists have strong relationships with all the key B2B and consumer media, and specialize in crafting campaigns and thought-leadership stories that will grow your business.
Within every organization there are star people, whose knowledge and expertise are a cornerstone of your business success. With the right driving force, these people can become powerful advocates for your brand.And in the digital age, expertise and authenticity are major selling points that can drive sales just as much as advertising or other promotional campaigns, but only if done correctly.
Our job at digitalPR is to ensure that your star people are heard in the right media at the right time, and in the right context, so that they can shine a light on your business and its USPs.
We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.
Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.
An effective content marketing strategy must be at the heart of any digital marketing initiative. However, in order to generate high-quality traffic and leads, your brand must produce compelling, insightful content that resonates with your target audience. digitalPR is uniquely placed to supply content campaigns that convert, thanks to our expert team of former technology journalists. We will write content that demands to be read, and drive inbound traffic and leads through effective use of lead-nurturing strategies.
In a recent survey of 4000 marketing agencies, brands, and other industry professionals, 91% of respondents believed influencer marketing to be an effective form of marketing. Whether you need a one-off influencer activation or long-term partnerships with relevant, high-profile influencers in your business sector, digitalPR can ensure your brand is promoted by the right influencers, in the right way, and with measurable results.
As self-confessed language nerds, we are writers, editors and expert translators at heart. We can localize even the most complicated product content, while maintaining technical accuracy and your brand’s unique tone of voice. This ensures that your key communications material can be enjoyed in all the Nordic languages.
We know that telling a great story about your brand or product is the gateway to business success. And who better to create these stories than journalists themselves?
Digital Marketing
We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.
Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.
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