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Thomas Nielsen Becomes Partner at digitalPR

Kenneth Nygaard Knudsen
Founder & CEO
+45 30 33 64 96

With the appointment of Thomas Nielsen as partner, digitalPR significantly boosts its strategic commitment to the B2C market within consumer tech and gaming. Thomas has been a valued part of the agency since 2022, and although his day-to-day responsibilities remain unchanged, he will now assume a more pivotal role in shaping and prioritizing this key area of our business.

“Thomas has made a tremendous impact in a short amount of time – both in terms of our client relationships and our company culture. His deep industry expertise and exceptional talent for relationship-building position him perfectly to lead our B2C initiatives forward. We have ambitious goals, and with Thomas joining as a partner, we gain continuity as well as fresh perspectives within our ownership group.”

Kenneth Nygaard Knudsen, Founder & CEO

In recent years, digitalPR has experienced strong growth in both its employee base and client portfolio, proudly earning four Børsen Gazelle awards. Additionally, 2025 marks an important milestone in moving closer to our clients, as the agency relocates its eastern office from Espergærde to Hellerup.

“This recognition from a team whose values resonated deeply with mine from the very beginning means a great deal to me. Ever since my first day – back in our small office in Helsingør – digitalPR has been a place where I have continuously been challenged professionally, but always within a culture of respect and curiosity. This motivates me to contribute even further, especially in reinforcing our position in the consumer tech and gaming segments, areas in which I see immense potential.”

Thomas Nielsen

As a partner, Thomas Nielsen, together with the rest of the partner group, will focus on driving the agency’s development through balanced growth, professional excellence, and employee satisfaction.

Knudsen concludes:

“Our goal has never been growth for growth’s sake. It’s about building the business the right way – with the right people, the right clients, and the right values. Thomas embodies everything we want digitalPR to represent, making it a natural next step for him to join our ownership circle.”

How our services work

  • Nordic PR
  • Thought Leadership
  • Digital Marketing
  • Content Marketing
  • Influencer Marketing
  • Localization and Translation

Nordic PR

digitalPR is your brand’s gateway to the entire Nordic region. Through the execution of compelling and newsworthy PR and communications campaigns, we have proven success in propelling brands to the top of the news agenda. Our expert team of former, high-profile technology journalists have strong relationships with all the key B2B and consumer media, and specialize in crafting campaigns and thought-leadership stories that will grow your business.

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Thought Leadership

Within every organization there are star people, whose knowledge and expertise are a cornerstone of your business success. With the right driving force, these people can become powerful advocates for your brand.And in the digital age, expertise and authenticity are major selling points that can drive sales just as much as advertising or other promotional campaigns, but only if done correctly.

Our job at digitalPR is to ensure that your star people are heard in the right media at the right time, and in the right context, so that they can shine a light on your business and its USPs.

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Digital Marketing

We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.

Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.

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Content Marketing

An effective content marketing strategy must be at the heart of any digital marketing initiative. However, in order to generate high-quality traffic and leads, your brand must produce compelling, insightful content that resonates with your target audience. digitalPR is uniquely placed to supply content campaigns that convert, thanks to our expert team of former technology journalists. We will write content that demands to be read, and drive inbound traffic and leads through effective use of lead-nurturing strategies.

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Influencer Marketing

In a recent survey of 4000 marketing agencies, brands, and other industry professionals, 91% of respondents believed influencer marketing to be an effective form of marketing. Whether you need a one-off influencer activation or long-term partnerships with relevant, high-profile influencers in your business sector, digitalPR can ensure your brand is promoted by the right influencers, in the right way, and with measurable results.

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Localization and Translation

As self-confessed language nerds, we are writers, editors and expert translators at heart. We can localize even the most complicated product content, while maintaining technical accuracy and your brand’s unique tone of voice. This ensures that your key communications material can be enjoyed in all the Nordic languages.

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We know that telling a great story about your brand or product is the gateway to business success. And who better to create these stories than journalists themselves?

Kenneth Nygaard Knudsen
Founder & CEO
+45 30 33 64 96

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