Twinkly appoints digitalPR for PR in the Nordics

Kenneth Nygaard Knudsen
Founder & CEO

The Italian smart lighting brand Twinkly was founded in 2016 and quickly became a global market leader in intelligent, decorative lighting solutions for the smart home. To further help spread the story of its products in the Nordics and grow both awareness and customer base, Twinkly has chosen digitalPR to manage its PR and media communications pan-Nordic.

Twinkly’s ecosystem of lighting products allows for creative lighting effects and animations for any mood and setting. The revolutionary mapping-function (part of the official Twinkly app) is one of the features that sets Twinkly apart from the competition. It allows users of all skill levels to easily set up advanced lighting displays for all situations, whether it be to bring the viewing of the next movie night to life, or to create an immersive gaming experience.

With years of PR experience within smart home appliances, gaming, and smart lighting specifically, digitalPR will help tell the story of how Twinkly products stand out from the competition with technologically advanced, patented and internationally awarded products.
Specifically, the cooperation between Twinkly and digitalPR aims to allow press and influencers easier access to all Twinkly products and the stories surrounding them, letting more people try out the broad selection of products and telling their own stories based on their experiences. 

With a deep understanding of the subject matter based on multiple years of experience, digitalPR will also localize all official communication in the four Nordic languages, not only ensuring that everything is delivered in a timely manner, but just as importantly making sure that the original tone and story of each individual product is preserved.

“digitalPR was our first choice when we looked for a communications partner in the Nordics. At Twinkly we have always prided ourselves on innovation, quality, ease of use, and wanting to deliver products that everyone can use to set their creativity free within their own home. We wanted a partner that would not only be able to communicate these values, but that also shared our enthusiasm for truly smart, smart home lighting. With their experience, proven track record and enthusiasm we have found that partner in digitalPR”,

Alessio Mancarella, Head of Marketing at Twinkly

How our services work

  • Nordic PR
  • Thought Leadership
  • Digital Marketing
  • Content Marketing
  • Influencer Marketing
  • Localization and Translation

Nordic PR

digitalPR is your brand’s gateway to the entire Nordic region. Through the execution of compelling and newsworthy PR and communications campaigns, we have proven success in propelling brands to the top of the news agenda. Our expert team of former, high-profile technology journalists have strong relationships with all the key B2B and consumer media, and specialize in crafting campaigns and thought-leadership stories that will grow your business.

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Thought Leadership

Within every organization there are star people, whose knowledge and expertise are a cornerstone of your business success. With the right driving force, these people can become powerful advocates for your brand.And in the digital age, expertise and authenticity are major selling points that can drive sales just as much as advertising or other promotional campaigns, but only if done correctly.

Our job at digitalPR is to ensure that your star people are heard in the right media at the right time, and in the right context, so that they can shine a light on your business and its USPs.

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Digital Marketing

We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.

Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.

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Content Marketing

An effective content marketing strategy must be at the heart of any digital marketing initiative. However, in order to generate high-quality traffic and leads, your brand must produce compelling, insightful content that resonates with your target audience. digitalPR is uniquely placed to supply content campaigns that convert, thanks to our expert team of former technology journalists. We will write content that demands to be read, and drive inbound traffic and leads through effective use of lead-nurturing strategies.

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Influencer Marketing

In a recent survey of 4000 marketing agencies, brands, and other industry professionals, 91% of respondents believed influencer marketing to be an effective form of marketing. Whether you need a one-off influencer activation or long-term partnerships with relevant, high-profile influencers in your business sector, digitalPR can ensure your brand is promoted by the right influencers, in the right way, and with measurable results.

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Localization and Translation

As self-confessed language nerds, we are writers, editors and expert translators at heart. We can localize even the most complicated product content, while maintaining technical accuracy and your brand’s unique tone of voice. This ensures that your key communications material can be enjoyed in all the Nordic languages.

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We know that telling a great story about your brand or product is the gateway to business success. And who better to create these stories than journalists themselves?