The Italian smart lighting brand Twinkly was founded in 2016 and quickly became a global market leader in intelligent, decorative lighting solutions for the smart home. To further help spread the story of its products in the Nordics and grow both awareness and customer base, Twinkly has chosen digitalPR to manage its PR and media communications pan-Nordic.
Twinkly’s ecosystem of lighting products allows for creative lighting effects and animations for any mood and setting. The revolutionary mapping-function (part of the official Twinkly app) is one of the features that sets Twinkly apart from the competition. It allows users of all skill levels to easily set up advanced lighting displays for all situations, whether it be to bring the viewing of the next movie night to life, or to create an immersive gaming experience.
With years of PR experience within smart home appliances, gaming, and smart lighting specifically, digitalPR will help tell the story of how Twinkly products stand out from the competition with technologically advanced, patented and internationally awarded products.
Specifically, the cooperation between Twinkly and digitalPR aims to allow press and influencers easier access to all Twinkly products and the stories surrounding them, letting more people try out the broad selection of products and telling their own stories based on their experiences.
With a deep understanding of the subject matter based on multiple years of experience, digitalPR will also localize all official communication in the four Nordic languages, not only ensuring that everything is delivered in a timely manner, but just as importantly making sure that the original tone and story of each individual product is preserved.
“digitalPR was our first choice when we looked for a communications partner in the Nordics. At Twinkly we have always prided ourselves on innovation, quality, ease of use, and wanting to deliver products that everyone can use to set their creativity free within their own home. We wanted a partner that would not only be able to communicate these values, but that also shared our enthusiasm for truly smart, smart home lighting. With their experience, proven track record and enthusiasm we have found that partner in digitalPR”,Alessio Mancarella, Head of Marketing at Twinkly
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