Trust International has appointed DigitalPR to manage its reputation in the Nordic countries, covering its three core brands: Trust, Trust Gaming, and Trust Urban, with a focus on Trust Gaming. DigitalPR will be responsible for the public relations, media and influencer relations and social media strategy for Trust International’s attractively-designed, easy-to-use and affordable products.
“We are excited to partner with digitalPR and work with its team of subject matter experts and former technology journalists. DigitalPR has a unique understanding of the Nordic news agenda and an ability to deliver PR, social strategies and content that grabs media, influencer and end-user attention. We are confident they are the right partner to further develop the Trust brand in the Nordics.”Rogier Volmer, CEO at Trust International.
Founded in 1983, Trust is the leading value-for-money brand for digital lifestyle products, trading in fifty countries and with an annual turnover of €130 million. It has a portfolio of over eight hundred products, ranging from PC and laptop hardware to mobile accessories, smart home devices and gear designed for gamers of all levels.
In line with Trust’s reputation for delivering affordable, yet high-quality products that meet and exceed customer’s expectations, Trust Gaming gear is not only made for the top players, but also for those at the start of their gaming careers. The #buildingchampions philosophy recognizes that gaming is above all about having fun, no matter your age or budget, which is why Trust Gaming products support all gamers from beginner through to pro.
A perfect example is the Trust Gaming GXT 865 Asta Mechanical Keyboard, which offers pro-gamer features, such as quick-responding and durable red mechanical switches, which last for up to 50 million keystrokes, but at a price that makes it affordable to aspiring esports stars too.
DigitalPR will leverage its extensive relationships with top-tier media and influencers in all four Nordic countries to drive high-value, earned media coverage and a positive ROI.
“Trust International is a world-renowned brand that has built an enviable reputation delivering affordable, quality products to tech enthusiasts and gamers, with our unique understanding of the Nordic media and influencer landscape, and proven results in driving awareness and sales for technology brands, we’re thrilled to work with Trust International to further develop their reputation in Sweden, Norway, Denmark and Finland.”Kenneth Knudsen, Founder and CEO of digitalPR.
DigitalPR’s services include the translation and localization of press releases and end-to-end management of the product review process. It will also drive the social media strategy for Trust’s brands in the Nordics, including organic and paid social media content covering Facebook and Instagram, localized and tailored specifically to the four different Nordic markets. DigitalPR will also support Trust International at major events, such as Dreamhack.
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