Get in touch
General

Sharp Consumer selects digitalPR as new Nordic PR agency

Kenneth Nygaard Knudsen
Founder & CEO
+45 30 33 64 96

The collaboration marks a strategic strengthening of Sharp’s presence in the Nordics, focusing on reviving the brand’s historical legacy.

Sharp Consumer has chosen digitalPR as its new Nordic PR agency. This partnership represents a significant reinforcement of Sharp’s presence in the Nordic region and supports the company’s ambition to revive the brand’s historical legacy in the area.

“We are excited to have digitalPR on board to promote our brand and product communications in the Nordics,” says Kai Thielen, Director of Marketing Europe at Sharp. ” After several joint projects where digitalPR demonstrated both professionalism and extensive PR expertise, we are now taking the natural step towards a close and long-term collaboration.”

Sharp: A brand with history and innovation

Sharp has a rich history in consumer electronics and has been a pioneer since its founding in 1912. The company introduced groundbreaking products such as the world’s first LCD calculator in 1973 and the world’s first 8K display in 2017.

From 1982 to 2000, Sharp was also synonymous with the English football club Manchester United for many consumers. As the shirt sponsor for 18 years, Sharp followed the club’s journey from solid league finishes to an era of English championships, cup titles, and Champions League victories. The popularity of Sharp was further boosted when one of the club’s stars married an icon from the Spice Girls—a combination that secured Sharp significant exposure in both the sports and popular culture worlds.

“Sharp has an incredible legacy in tech and innovation,” says Kenneth Nygaard Knudsen, founder and CEO of digitalPR. “We look forward to building on this foundation and ensuring that Sharp’s products reach both consumers and professionals in the Nordics. We will work strategically to strengthen Sharp’s position and deliver strong communication to both the media and the market.”

Focus on targeted communication in the Nordics

The collaboration with digitalPR means that the agency will be the primary point of contact for Nordic media. digitalPR will facilitate access to exclusive stories and interviews, provide test units of Sharp’s latest technologies, and organize events to engage the Nordic media landscape.

“We look forward to supporting Sharp’s innovation journey and creating visibility for both its products and ambitions across the Nordics,” concludes Kenneth Nygaard Knudsen.

How our services work

  • Nordic PR
  • Thought Leadership
  • Digital Marketing
  • Content Marketing
  • Influencer Marketing
  • Localization and Translation

Nordic PR

digitalPR is your brand’s gateway to the entire Nordic region. Through the execution of compelling and newsworthy PR and communications campaigns, we have proven success in propelling brands to the top of the news agenda. Our expert team of former, high-profile technology journalists have strong relationships with all the key B2B and consumer media, and specialize in crafting campaigns and thought-leadership stories that will grow your business.

Cases with this service HMD Global Keepit BenQ Acer Denon Bowers & Wilkins NETGEAR PR Palo Alto Networks Tutela Technologies LIFX

Thought Leadership

Within every organization there are star people, whose knowledge and expertise are a cornerstone of your business success. With the right driving force, these people can become powerful advocates for your brand.And in the digital age, expertise and authenticity are major selling points that can drive sales just as much as advertising or other promotional campaigns, but only if done correctly.

Our job at digitalPR is to ensure that your star people are heard in the right media at the right time, and in the right context, so that they can shine a light on your business and its USPs.

Cases with this service Keepit Palo Alto Networks Tutela Technologies NETGEAR PR

Digital Marketing

We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.

Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.

Cases with this service Philips Dictation QNAP Systems NETGEAR Social Trust International

Content Marketing

An effective content marketing strategy must be at the heart of any digital marketing initiative. However, in order to generate high-quality traffic and leads, your brand must produce compelling, insightful content that resonates with your target audience. digitalPR is uniquely placed to supply content campaigns that convert, thanks to our expert team of former technology journalists. We will write content that demands to be read, and drive inbound traffic and leads through effective use of lead-nurturing strategies.

Cases with this service Philips Dictation QNAP Systems Acer

Influencer Marketing

In a recent survey of 4000 marketing agencies, brands, and other industry professionals, 91% of respondents believed influencer marketing to be an effective form of marketing. Whether you need a one-off influencer activation or long-term partnerships with relevant, high-profile influencers in your business sector, digitalPR can ensure your brand is promoted by the right influencers, in the right way, and with measurable results.

Cases with this service BenQ EPOS Bowers & Wilkins Denon HMD Global NETGEAR PR

Localization and Translation

As self-confessed language nerds, we are writers, editors and expert translators at heart. We can localize even the most complicated product content, while maintaining technical accuracy and your brand’s unique tone of voice. This ensures that your key communications material can be enjoyed in all the Nordic languages.

Cases with this service BenQ NETGEAR PR HMD Global Acer

We know that telling a great story about your brand or product is the gateway to business success. And who better to create these stories than journalists themselves?

Kenneth Nygaard Knudsen
Founder & CEO
+45 30 33 64 96

Book a call

Get in touch with us - book our calendar for an introductory call

Send us an email

Send an email to the digitalPR team, and we’ll get back to you promptly