Renowned Business Strategist, Jan Aagaard, Joins digitalPR as Partner and Shareholder

Kenneth Nygaard Knudsen
Founder & CEO

Former Danske Bank Director Brings Extensive Expertise to digitalPR, Focusing on Growth and Business Development.

Jan Aagaard has officially become a Partner and Shareholder at digitalPR, solidifying a five-year business relationship during which he provided invaluable management consulting services to the agency.

Aagaard’s addition to the team in a senior leadership role injects a wealth of expertise in business development into digitalPR. Prior to this, Aagaard served as Business Director and Branch Director at Danske Bank in Silkeborg and Skanderborg, and as a Branch Director at BG Bank in Skanderborg. For the past seven years, he successfully operated Aagaard Management, a consultancy specializing in financial and business development.

Kenneth Nygaard Knudsen, Founder & CEO of digitalPR, expressed his enthusiasm, saying, “I’m thrilled to officially welcome Jan on board as a shareholder in the business. Jan’s extensive knowledge, skills, and experience have been invaluable, helping digitalPR navigate and avoid the growth challenges that young businesses like ours often face.”

In his new role, Aagaard will collaborate closely with Knudsen and Morten Sahl Käding, Partner & Senior Communications Advisor, to capitalize on digitalPR’s impressive growth over the last five years.

Knudsen continued, “This new appointment will build upon our already effective and profitable working relationship. With Jan’s expertise and guidance, I’m confident that we can propel digitalPR into an exciting new chapter, delivering even greater value and success to both new and existing clients.”

Sign of Success – Three Gazelle Awards in Five Years

The Gazelle awards, run by leading Danish financial publication, Dagbladet Børsen, recognize organizations that achieve outstanding and consistent business growth. During the five-year period when Aagaard served as an advisor to digitalPR, the agency received three of these prestigious accolades and expanded its workforce from three to nine full-time employees.

Aagaard commented, “The success of any agency hinges on its ability to attract and retain skilled employees who can provide an effective service to clients. It’s a testament to Kenneth’s leadership and vision that digitalPR has built a strong foundation for growth. This foundation allowed me to focus on optimizing the sales process, enhancing operational efficiency, customer care and recruitment, while maintaining controlled growth.”

Taking digitalPR to the Next Level

As one of the most successful emerging PR and marketing agencies in the Nordics, Aagaard’s plan for digitalPR is to refine and optimize the path he and Knudsen have charted over the last five years. His new appointment will provide dedicated focus on consistent business growth while maintaining the high-quality service that digitalPR’s clients rely on.

Aagaard added, “This is about refining the course that Kenneth and I have already set and defining clear mid- and long-term goals. In my new role, I’m confident that I can help digitalPR go from strength to strength, remaining the top choice for businesses looking to expand into the Nordic countries.”

Knudsen concluded, “It’s about building on our successes. As a business, we want healthy growth in both turnover and earnings, but Jan and I are aligned in our commitment to preserving digitalPR’s core values – providing an unbeatable service to our clients and fostering a supportive, enjoyable and rewarding workplace for our staff.”

How our services work

  • Nordic PR
  • Thought Leadership
  • Digital Marketing
  • Content Marketing
  • Influencer Marketing
  • Localization and Translation

Nordic PR

digitalPR is your brand’s gateway to the entire Nordic region. Through the execution of compelling and newsworthy PR and communications campaigns, we have proven success in propelling brands to the top of the news agenda. Our expert team of former, high-profile technology journalists have strong relationships with all the key B2B and consumer media, and specialize in crafting campaigns and thought-leadership stories that will grow your business.

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Thought Leadership

Within every organization there are star people, whose knowledge and expertise are a cornerstone of your business success. With the right driving force, these people can become powerful advocates for your brand.And in the digital age, expertise and authenticity are major selling points that can drive sales just as much as advertising or other promotional campaigns, but only if done correctly.

Our job at digitalPR is to ensure that your star people are heard in the right media at the right time, and in the right context, so that they can shine a light on your business and its USPs.

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Digital Marketing

We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.

Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.

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Content Marketing

An effective content marketing strategy must be at the heart of any digital marketing initiative. However, in order to generate high-quality traffic and leads, your brand must produce compelling, insightful content that resonates with your target audience. digitalPR is uniquely placed to supply content campaigns that convert, thanks to our expert team of former technology journalists. We will write content that demands to be read, and drive inbound traffic and leads through effective use of lead-nurturing strategies.

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Influencer Marketing

In a recent survey of 4000 marketing agencies, brands, and other industry professionals, 91% of respondents believed influencer marketing to be an effective form of marketing. Whether you need a one-off influencer activation or long-term partnerships with relevant, high-profile influencers in your business sector, digitalPR can ensure your brand is promoted by the right influencers, in the right way, and with measurable results.

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Localization and Translation

As self-confessed language nerds, we are writers, editors and expert translators at heart. We can localize even the most complicated product content, while maintaining technical accuracy and your brand’s unique tone of voice. This ensures that your key communications material can be enjoyed in all the Nordic languages.

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We know that telling a great story about your brand or product is the gateway to business success. And who better to create these stories than journalists themselves?