Poly appoints digitalPR for PR in Denmark

Kenneth Nygaard Knudsen
Founder & CEO

Global audio and video technology powerhouse, Poly, chooses Nordic-specialist PR and marketing agency, digitalPR to manage its media communications in Denmark.

May 25, 2022 – Poly, a leading global provider of workplace collaboration solutions, has selected digitalPR to manage its PR and media communications in Denmark.

Poly, a merger of Plantronics and Polycom, has been producing professional-grade audio and video technology for more than fifty years, and its products and services are now relied upon by 100% of Fortune 500 companies.

With such an important focus on the business community, it was crucial that Poly appointed an agency with unmatched B2B experience, coupled with the in-house technical capacity to present Poly’s trailblazing products to the Danish media to the highest standards.

“Poly chose digitalPR to help with PR and media management in the Danish market because they have the skills and expertise necessary to generate the press coverage we need,” said Sonal Bisht, EMEA communications manager at Poly. “We’ve known digitalPR for a long time, and their proven success in publicizing highly-technical companies similar to Poly made their appointment an easy decision,”

A PR and marketing agency with a unique journalistic twist
A unique aspect of digitalPR’s team is that includes both skilled marketing and PR professionals, and former, top-tier IT and technology journalists. This gives digitalPR not only the tools necessary to create compelling campaigns that translate into leads and sales, but the technical rigor and journalistic authority to understand how to tell a story in a way that demands media attention.

“We are delighted to work with Poly and look forward to helping them achieve even greater success,” said Kenneth Nygaard Knudsen, Founder & CEO of digitalPR. “Our unmatched experience in the Danish media industry, combined with our passion for all things IT and tech, makes us an ideal partner to shine a spotlight on the brand, and tell Poly’s incredible story to media in the Danish market.”

How our services work

  • Nordic PR
  • Thought Leadership
  • Digital Marketing
  • Content Marketing
  • Influencer Marketing
  • Localization and Translation

Nordic PR

digitalPR is your brand’s gateway to the entire Nordic region. Through the execution of compelling and newsworthy PR and communications campaigns, we have proven success in propelling brands to the top of the news agenda. Our expert team of former, high-profile technology journalists have strong relationships with all the key B2B and consumer media, and specialize in crafting campaigns and thought-leadership stories that will grow your business.

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Thought Leadership

Within every organization there are star people, whose knowledge and expertise are a cornerstone of your business success. With the right driving force, these people can become powerful advocates for your brand.And in the digital age, expertise and authenticity are major selling points that can drive sales just as much as advertising or other promotional campaigns, but only if done correctly.

Our job at digitalPR is to ensure that your star people are heard in the right media at the right time, and in the right context, so that they can shine a light on your business and its USPs.

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Digital Marketing

We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.

Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.

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Content Marketing

An effective content marketing strategy must be at the heart of any digital marketing initiative. However, in order to generate high-quality traffic and leads, your brand must produce compelling, insightful content that resonates with your target audience. digitalPR is uniquely placed to supply content campaigns that convert, thanks to our expert team of former technology journalists. We will write content that demands to be read, and drive inbound traffic and leads through effective use of lead-nurturing strategies.

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Influencer Marketing

In a recent survey of 4000 marketing agencies, brands, and other industry professionals, 91% of respondents believed influencer marketing to be an effective form of marketing. Whether you need a one-off influencer activation or long-term partnerships with relevant, high-profile influencers in your business sector, digitalPR can ensure your brand is promoted by the right influencers, in the right way, and with measurable results.

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Localization and Translation

As self-confessed language nerds, we are writers, editors and expert translators at heart. We can localize even the most complicated product content, while maintaining technical accuracy and your brand’s unique tone of voice. This ensures that your key communications material can be enjoyed in all the Nordic languages.

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We know that telling a great story about your brand or product is the gateway to business success. And who better to create these stories than journalists themselves?