Global audio and video technology powerhouse, Poly, chooses Nordic-specialist PR and marketing agency, digitalPR to manage its media communications in Denmark.
May 25, 2022 – Poly, a leading global provider of workplace collaboration solutions, has selected digitalPR to manage its PR and media communications in Denmark.
Poly, a merger of Plantronics and Polycom, has been producing professional-grade audio and video technology for more than fifty years, and its products and services are now relied upon by 100% of Fortune 500 companies.
With such an important focus on the business community, it was crucial that Poly appointed an agency with unmatched B2B experience, coupled with the in-house technical capacity to present Poly’s trailblazing products to the Danish media to the highest standards.
“Poly chose digitalPR to help with PR and media management in the Danish market because they have the skills and expertise necessary to generate the press coverage we need,” said Sonal Bisht, EMEA communications manager at Poly. “We’ve known digitalPR for a long time, and their proven success in publicizing highly-technical companies similar to Poly made their appointment an easy decision,”
A PR and marketing agency with a unique journalistic twist
A unique aspect of digitalPR’s team is that includes both skilled marketing and PR professionals, and former, top-tier IT and technology journalists. This gives digitalPR not only the tools necessary to create compelling campaigns that translate into leads and sales, but the technical rigor and journalistic authority to understand how to tell a story in a way that demands media attention.
“We are delighted to work with Poly and look forward to helping them achieve even greater success,” said Kenneth Nygaard Knudsen, Founder & CEO of digitalPR. “Our unmatched experience in the Danish media industry, combined with our passion for all things IT and tech, makes us an ideal partner to shine a spotlight on the brand, and tell Poly’s incredible story to media in the Danish market.”
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